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Rubbermaid's New Produce Saver Food Storage Containers Help Consumers Extend the Life of Fruits and Vegetables Up to 33 Percent Longer
Supports consumer trend of eating more produce, while saving households money and reducing waste
ATLANTA, April 9, 2008 /- Americans throw away an estimated $250 worth of spoiled fruits and vegetables per person each year(1), even as food prices soar. The introduction of Rubbermaid Produce Saver(TM) food storage containers will help consumers reduce food waste, save money and live healthier lives by keeping produce fresh up to 33 percent longer than traditional Rubbermaid containers.
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Produce Saver exemplifies how Newell Rubbermaid (NYSE: NWL) and its brands are identifying emerging consumer trends - such as the increasing consumption of fresh fruits and vegetables, including organic and locally grown foods - and addressing common household frustrations. Whether it's a shortage of time to shop and prepare healthy meals or the jump in food prices, Produce Saver offers consumers a solution.
"People are making healthy choices to eat more fruits and vegetables, and based on consumer insights we understand consumers' frustration with having to throw away spoiled produce only days after buying it," said Steve Pawl, vice president of marketing for Newell Rubbermaid's Foodservice Products global business unit. "While many Americans are battling the rising cost of groceries, a considerable amount of the fruits and vegetables purchased each year in the United States are lost to spoilage. We've designed Rubbermaid Produce Saver as a simple and affordable solution to maximize the life of produce while saving households money."
Rubbermaid Produce Saver containers utilize unique features to combat the two factors that age produce quickly - moisture and lack of oxygen. Produce Saver is designed with a vented lid that allows the produce to breathe and a tray that elevates food out of moisture.
Produce Saver containers come in three sizes including 2 cups, 5 cups and 14 cups, and feature clear bases with green lids and trays. Produce Saver is microwave, dishwasher and freezer safe. The complete line is available at mass retailers and grocery stores in April at prices ranging from $2.99 to $6.99. Sets of four containers are available ranging in price from $9.97 to $12.99.
Rubbermaid Produce Saver containers also feature the Easy-Find Lid(TM) design, which allows the lids to attach to the bottom of the containers. This makes it easy for consumers to store and organize their food storage containers in kitchen cabinets. With 71 percent of consumers routinely unable to find a lid to match their container and another 52 percent who lose the lids completely, Easy-Find Lid containers are simple, affordable solutions to another challenge consumers face on a daily basis.
Producer Saver containers are the latest in a line of innovative food storage solutions from Rubbermaid, including Easy-Find Lids; Collapsibles, containers that fold to 1-inch to save space; and Premier, containers designed to lock in freshness, resist stains and store neatly.
About Newell Rubbermaid
Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with sales of over $6 billion and a strong portfolio of brands, including Rubbermaid®, Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®, Goody®, Bernzomatic® and Amerock®. The company is headquartered in Atlanta, Ga., and has approximately 22,500 employees worldwide.
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This press release and additional information about Newell Rubbermaid are available on the company's Web site, www.newellrubbermaid.com .
(1) American Institute for Cancer Research
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Source: Newell Rubbermaid
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