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WaterBank of America (USA) Inc. Announces Exclusive
South African Distribution Agreement for ICEROCKS
Important Distribution Network Allows WaterBank
of America to Meet Strong Demand for ICEROCKS in South Africa and the
Greater African Region
MIAMI, FL - Jun 18, 2007 - WaterBank of America (USA) Inc. (OTCBB:
WBKAE.OB - News), producers of ICEROCKS, ready to freeze secured spring
water ice cubes, today announced an exclusive distribution agreement
with Great Karoo Water (Pty) Ltd, a premium bottled mineral water
company based in South Africa.
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Great Karoo Water is an established mineral water company that
produces a quality bottled water range that is naturally high in
minerals (particularly calcium & magnesium). The company has developed
significant distribution network partnerships, and loyal customer base
that will benefit the expansion of ICEROCKS.
"Bottled water is a fast-growing category in South Africa -- 25% per
annum -- and in looking for suitable product extensions to offer its
retail & hospitality industry customers, Great Karoo Water (Pty) Ltd
identified a significant opportunity in secured spring water ice cubes,"
say Pierre Malan, President. "Given the popular destination profile of
the region, the South African hospitality sector is a very well
established category, ideally suited to the 'ICEROCKS' product format."
According to WaterBank of America Co founder and Senior
Vice-President; Jean-Jean Pelletier, the addition of such a powerful
distribution agent as Great Karroo provides an incredible opportunity to
service this huge market with ICEROCKS and to capitalize on the
phenomenal growth bottled water and similar products have experienced in
Africa in the past several years.
"After initial market testing proved highly successful throughout
various market sectors -- Hospitality (hotels, guest lodges); Food
services (restaurants); Liquor outlets -- it was clear the 'ICEROCKS'
range would be a viable and profitable range extension for Great Karoo
Water (Pty) Ltd in Africa," says Mr. Malan.
Leading South African retail groups have also embraced the product
with regional tests reflecting positive interest and the first order of
ICEROCKS are on the go.
Leading up to the 2010 Soccer World Cup, Great Karoo Water (Pty) Ltd
has planned a structured launch for the ICEROCKS range through its
established distributor network with the intention of gaining a
significant distribution footprint throughout the region as quickly as
possible.
About WaterBank of America (USA) Inc.:
WaterBank of America (USA) Inc. specializes in the manufacturing and
distribution of its branded ICEROCKS® ice cubes in innovative, secure
and convenient packaging, and the accumulation of fresh water assets
through investment in spring sources in Canada and the United States.
For more information, please visit:
www.icerocks.com.
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Forward-Looking Statements Disclaimer:
Certain statements contained in this release, including products, as
well as statements containing words like "believes," "estimate,"
"expects," "anticipates," "target," "plans," "will," "could" and other
similar expressions, are forward-looking statements that involve a
number of risks and uncertainties. Factors that could cause actual
results to differ materially from those projected in the company's
forward-looking statements include the following: capital market risks,
our ability to raise additional capital when needed; market acceptance
of our products; our financial and technical resources relative to those
of our competitors; government regulation of our products; our ability
to enforce our intellectual property rights and protect our proprietary
technologies; the ability to obtain additional spring sources; the
timing of commercial product launches and delays in product development;
the ability to achieve key technical milestones in key products;
dependence on third parties to develop, manufacture, sell and market our
products; potential product liability claims, risks related to our
business and the market for its equity and other risk factors identified
from time to time in the company's SEC reports and other filings. Except
as expressly required by the federal securities laws, we undertake no
obligation to publicly update or revise any forward-looking statements,
whether as a result of new information, future events, changes in
circumstances or any other reason.
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Contact:
For further information, please contact:
Jean-Jean Pelletier
Co-Founder and Senior Vice-President
jjp@icerocks.com
WaterBank of America (USA) Inc.
Espirito Santo Plaza
1395 Brickell Avenue
Suite 1020
Miami, Florida, USA
33131
Tel. 1-786-597-5282
Cel. 1-786-556-1111
Fax. 1-786-513-0858
http://www.waterbankofamerica.com
http://www.icerocks.com
Great KarooWater (Pty) Ltd
PO Box 32337
Camps Bay
8040
South Africa
Pierre Malan
President
0836265228
Pierre@icerocks.co.za
Ted Frazer
Director, Sales and Marketing
0832652117
ted@icerocks.co.za
National call number 0861052766
Source: WaterBank of America (USA) Inc. |
